PROJECT OVERVIEW:

Client: Nova Scotia Fisherman

Project: Extreme Moisture Face Cream Commercial

Our Role: Creative Development, Video Production & Photos


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Nova Scotia Fisherman was looking to promote their new citrus & mint facial moisturizer with a fresh approach. We really leaned into their key themes of extreme face moisture and the power of sea kelp and planned a concept around a seaside shoot in February! 

We worked with the client to highlight the new product through an adventurous day in the van-life that had our talent in the ocean multiple times (with and without wetsuits) to show that the new product is for every adventure, every day.

 
 
 
Adult hand holding jar of lotion against a black and white blanket
Camera person in wetsuit lying down in water at shoreline holding camera
 
 
Smiling man and smiling woman putting on face lotion inside a camper van
 
 
 
Detailed shot list with images for a Nova Scotia video production

Project Breakdown:

  • Client discovery, research and concept development.

  • Assembly of production crew.

  • Talent and location scout

  • Finalize storyboard and production schedule.

  • 2 day video and photo shoot on the South Shore of Nova Scotia.

  • Deliver 40s video and 15 product photos

 
 
Aerial view of Nova Scotia highway running through wooded area with 3 parked vans at roadside
Two surfers in wetsuits jumping off a bridge
Close up strands of seaweed floating underwater
 
 
 
Camper van driving on a two lane highway running along the shoreline Nova Scotia
 
 
Camera screen showing jar of moisturizer sitting on a rock next to some seaweed on the beach
Container of moisturizer sitting on a multi-coloured blanket in a sun patch
 
 
 

Project roles:

Director: Gavin Hatheway
1st AD: Dave Culligan
2nd AD: Daniel Menard
DP: Jack Leahy
1st AC: Mike Roy
2nd AC+Drone Operator: Ciaran Roxbourgh
Colour: Erik Bayley
Sound: Cassie Mann
BTS Video+Grip: Tori Weeks
BTS Photo+Grip: William Dicks
Production + Craft: Rachel Theriault

Eleven smiling adults in winter clothing in front of a blue camper van in Nova Scotia