PROJECT OVERVIEW:

Client: Halifax Chamber of Commerce
Project: 2022 Halifax Business Awards
Our Role: Creative Development & Video Production

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The Halifax Chamber of Commerce approached us to create video content for their upcoming 2022 Halifax Business Awards with a “Wonderland” theme.

They needed 7 short videos, highlighting 35 different businesses and their stories, and asked us to develop a creative concept and produce these videos.

We built a real life “Wonderland” film set, and conducted over 35 interviews in a single day to keep the project on schedule and within budget.

 
 
 
White chair and other props on a production set sitting under a light and microphone
Headshot of camera operator on set behind a camera
 
 
 
Drawing of planned video production set layout with measurements

Project Breakdown:

  • Conducted project discovery to understand client’s goals

  • Developed overall creative direction, script, and production plan

  • Conducted casting calls and procured talent

  • Designed and built a custom “Wonderland” film set

  • Curated costume + makeup for “Alice in Drag”

  • Developed a production schedule for 35 on-camera interviews in one day

  • Created 10 unique video deliverables

Three men in black shirts sitting with backs facing the camera
 
 
 
 
Camera operator and camera sitting on a dolly on set
Two production crew members in black shirts and masks holding a piece of equipment
 
 
 
Four production crew members standing behind camera on set
Director and actor dressed as Alice in Wonderland in drag with arms up
 
 
Make up artist applying drag make up to actor
Woman dressed in. black and white kneeling down lying plastic floor mats
 
Woman in a suit sitting on a chair in the middle of a colourful Alice in Wonderland production set
Drag performer in Alice in Wonderland costume sitting on a chair on a colourful production set
Man in a suit sitting in a white chair in the middle of an Alice in Wonderland production set
 

Project roles:

Director: Dave Culligan
Producer: Gavin Hatheway
PA: Ciaran Roxburgh
DP: Jack Leahy
1st AC: Andrew Rhodenizer
Key Grip: Michael Jackson
Best: Keandre Johnson
Sound: Cassie Mann
Makeup: Jennifer Murphy
Set Decoration: Holly MacMillan
BTS Photo: William Dicks
BTS Video: Daniel Menard